Wednesday, August 21, 2024

Electric Stall

Ford cuts back on EV's:
Ford's course change comes amid lower-than-expected demand for electric vehicles, The Wall Street Journal reported. This spring, Ford, a major U.S. automaker, delayed plans for the electric SUV to 2027. Ford blamed the cancellation on pricing pressuring as other automakers use aggressive discounts to move electric vehicles. Ford has another electric vehicle project for a pickup truck, which the company recently pushed back to 2027. "Based on where the market is and where the customer is, we will pivot and adjust and make those tough decisions," Ford chief financial officer John Lawler said.
You can't sell what people won't buy...
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