The entire thing was bizarre, mostly because Jaguar clearly isn't reading the room: that woke nonsense is dying out (thank goodness). They were absolutely dragged for it and the critics were right. If this writer didn't know Jaguar sold cars, she wouldn't have had a clue about that ad and -- if she were to ever be in the market for a luxury vehicle -- the ad didn't make her want to buy a Jaguar. You'd think they'd listen to the reaction of the car buying public and rethink this ad. You'd think wrong. They doubled down in this vaguely threatening way.Somebody needs to take away the keys...
Thursday, November 21, 2024
Driven to Insanity
Jaguar isn't giving up:
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