Consumers can report the stores by taking pictures and submitting complaints about stores that have failed to comply. The initiative is part of the state’s law under Assembly Bill 1084 in 2021, which took effect in 2024. The regulation requires department stores with at least 500 employees in California to avoid separating children’s products based on gender. The ambiguous law requires the stores to maintain a “reasonable selection” of items in the gender-neutral children sections but does not specify which items qualify. According to AG Bonta, the measure would prevent department stores from engaging in “gender-based pricing discrimination and reduces the imposition of gender stereotypes on children.” However, California’s “Pink Tax Law” already prohibits gender-based price discrimination, thus making the gender-neutrality requirement for children unnecessary. Other proponents of AB 1084, like Assemblyman Evan Low, say the measure makes “all kids feel welcomed” and allows children and guardians to shop “without societal pressures.”Except trans peer pressure...
Monday, December 2, 2024
Kid Stuff
California stores must be "neutral" whether they like it or not:
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