Inside EVs reports that as the automotive industry grapples with the challenges of transitioning to electric vehicles, BMW’s strategic decision to invest in flexible platforms is proving to be a wise move. Unlike some of its rivals, such as Mercedes and Audi, who have focused heavily on dedicated EV platforms, BMW has taken a more measured approach by developing architectures that can support multiple powertrains, including internal-combustion engines (ICE), hybrids, and full electric systems. This flexibility has allowed BMW to adjust its product mix more easily in response to market demands. Models like the i4, i5, and i7 share platforms with their gas-powered counterparts, enabling the company to maintain a balanced portfolio as consumer preferences evolve. In contrast, other manufacturers who have invested heavily in EV-specific platforms may find it more difficult to pivot if the market doesn’t develop as quickly as anticipated. Jochen Goller, a BMW board member, recently acknowledged the uncertainties surrounding the shift to electrification, stating, “I think it would be naive to believe that the move towards electrification is a one-way road. It will be a rollercoaster ride.” This sentiment underscores the importance of BMW’s diversified approach, which includes continued investment in modern combustion engines and plug-in hybrids alongside the rollout of new electric models.Many are now getting off the EV ride...
Tuesday, February 11, 2025
Gas Loop
Another car company discovers the power of gas:
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