For some reason, San Francisco Pride requires $3.2 million to cover its June weekend of events. Corporate sponsors were expected to pay $2.3 million of that. But after four declined, the organization will have to scramble to make up the $300,000 shortfall elsewhere. San Francisco Pride’s executive director, Suzanne Ford, told SFGATE that they expect to lose a few sponsors every year, but it was “very abnormal” for four sponsors who have been with them for years to suddenly bail out. “I just interpreted that companies are making decisions that at this time it’s not good to be sponsoring Pride,” she said. “I think in this political environment that they thought that was a risky decision. But that’s just me reading the tea leaves. I think for a long-term sponsor not to sponsor us, they are responding to what we are.” According to Ford, “Comcast; Anheuser-Busch, the company behind Budweiser and Beck’s beer; wine company La Crema; and Diageo, the beverage company that produces Guinness, Smirnoff,” all declined to be a sponsor this year.Won't you please lend them a million...
Wednesday, March 19, 2025
No Pride
No more money for pride in San Francisco, of all places:
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