MAHA Spirit

Pepsi gets the message:

On an April 24 conference call, PepsiCo Chairman and CEO Ramon Laguarta announced that the company has already begun reducing artificial ingredients across its products. “We’ve been leading the transformation of the industry now for a long time on sodium reduction, sugar reduction, and better fats,” Laguarta said. Now, under pressure from a public fed up with chemicals in their food, PepsiCo is finally moving faster toward cleaning up its act — a clear sign that the Make America Healthy Again movement is already having a powerful impact. "Sixty percent-plus of our (portfolio) today doesn't have any artificial colors," Laguarta added, indicating that the company is "undergoing that transition." Fox News Digital has more. Laguarta cited examples such as Lay's and Tostitos, which "will be out of artificial colors by the end of this year." He added, "So, we're well underway." RFK Jr. and Dr. Martin Makary, U.S. Food and Drug Administration commissioner, announced a ban on petroleum-based synthetic dyes from America's food supply last Tuesday. As the HHS noted in its news release, among the steps to be taken are "establishing a national standard and timeline for the food industry to transition from petrochemical-based dyes to natural alternatives." "Initiating the process to revoke authorization for two synthetic food colorings — Citrus Red No. 2 and Orange B — within the coming months; and working with industry to eliminate six remaining synthetic dyes — FD&C Green No. 3, FD&C Red No. 40, FD&C Yellow No. 5, FD&C Yellow No. 6, FD&C Blue No. 1, and FD&C Blue No. 2 — from the food supply by the end of next year." Certified nutritionist and Make America Healthy Again supporter Liana Werner-Gray celebrated PepsiCo’s move as a major step forward. “This is a huge win for public health and long overdue,” she told Fox News Digital.

The choice of a healthy generation...