The dominance and ubiquity of the consultant class has been a longstanding problem for Democrats. In his 2006 book Politics Lost: How American Democracy Was Trivialized By People Who Think You’re Stupid, longtime Time magazine columnist Joe Klein argued that the political consultants had run amuck, sucking the life out of politicians with their message-tested speeches and leading to the decline of relatability in American politics. Klein gave the example of a Jimmy Carter aide who one month after the 1976 election delivered the president-elect a 10,000-word memorandum on political strategies for incumbents, arguing that he needed a continuous polling operation and offering detailed suggestions, including that wearing cardigan sweaters would somehow help him remain popular. During the Clinton era, the consultant Dick Morris commissioned a 259-question survey to help inform Clinton on how to approach a State of the Union address. “Democrats have always been this way, but it’s become even more so,” said James Carville, the lead strategist on Clinton’s successful 1992 campaign, in an interview with The Bulwark. .... The vast array of white papers and astroturfed podcast ideas betray the fact that Democrats still have little idea of how to talk to or connect with a significant segment of the country. And it suggests that the party is not grappling with the fundamental reason it’s not resonating with voters—not the methods by which its positions are communicated, but that the positions themselves are unpopular.They need to go back inside their coffins...
Saturday, May 31, 2025
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